20 Best Figure Skating Influencers on Instagram
Followerus Team20 min read
Figure skating has always looked made for a camera. The speed. The costumes. That half-second before a jump when everybody watching quietly stops breathing. Instagram just moved the camera closer.
And the audience got much bigger in 2026. Much, much bigger. Milano Cortina turned several athletes who were well known inside skating into mainstream creators almost overnight.
So this is not another copied list of famous Olympic names. It is a practical ranking of the best figure skating influencers on Instagram right now: people with real skating credibility, recognizable content, and an audience a marketer can actually understand. Follower counts were reviewed on August 6, 2026 and are rounded because, obviously, Instagram does not sit still.
What you will find in this ranking
- A quick ranking of the top figure skating Instagram accounts
- Why figure skating influencer lists are useful
- How the accounts were selected
- Detailed profiles of 20 figure skating influencers
- How to use the list for a real campaign
- Frequently asked questions
Top Figure Skating Influencers on Instagram: Quick Ranking
The number below is an audience snapshot, not a promise of reach. A profile with 400,000 interested skating fans can beat a profile with two million passive followers. Happens all the time. Still, size is useful as a first filter, so here is the fast view.
| Rank | Influencer | Approx. followers | Best campaign fit | |
|---|---|---|---|---|
| 1 | Alysa Liu | @alysaxliu | 8.3M | Global lifestyle, beauty, fashion, Gen Z |
| 2 | Alexandra Trusova | @avtrusova | 2.3M | Sportswear, family lifestyle, Russian-speaking markets |
| 3 | Ilia Malinin | @ilia_quadg0d_malinin | 1.6M | Performance gear, gaming, youth sports |
| 4 | Kamila Valieva | @kamilavalieva26 | 1.57M | Fashion, beauty, comeback storytelling |
| 5 | Amber Glenn | @amberglenniceskater | 1.5M | Wellness, inclusion, activewear, mental health |
| 6 | Yuna Kim | @yunakim | 1.4M | Luxury, fashion, beauty, Korean market |
| 7 | Evgenia Medvedeva | @jmedvedevaj | 1.3M | Entertainment, beauty, mass-market lifestyle |
| 8 | Alina Zagitova | @azagitova | 1.2M | Beauty, pets, fashion, premium consumer brands |
| 9 | Tara Lipinski | @taralipinski | 1.1M | Broadcast, parenting, home, family products |
| 10 | Anna Shcherbakova | @anna__shcherbakova_ | 1.0M | Sportswear, automotive, beauty, youth audience |
| 11 | Johnny Weir | @johnnygweir | 1.0M | Fashion, TV, events, bold beauty campaigns |
| 12 | Elladj Baldé | @elladjbalde | 833K | Travel, outdoors, music, purpose-led brands |
| 13 | Adam Rippon | @adaripp | 740K | Comedy, LGBTQ+ campaigns, entertainment, wellness |
| 14 | Michaela Scalisi | @michaelacarrot | 654K | Adventure travel, destinations, outdoor equipment |
| 15 | Mariyah Gerber | @mariyahgerber | 590K | Fashion, performance, beauty, entertainment |
| 16 | Nathan Chen | @nathanwchen | 573K | Education, health, premium sports and technology |
| 17 | Mao Asada | @maoasada2509 | 527K | Japanese market, skating shows, travel, lifestyle |
| 18 | Michelle Kwan | @michellewkwan | 514K | Family, nonprofit, education, legacy brands |
| 19 | Tessa Virtue | @tessavirtue17 | 455K | Canadian market, leadership, wellness, premium lifestyle |
| 20 | Madison Chock | @madisonchock | 357K | Fashion, skincare, couples, pets, Team USA campaigns |
Data note: follower totals are approximate public counts checked on August 6, 2026. They will change. Engagement, audience location, fake-follower share, and average Reel views should always be checked again before outreach.
Why a Figure Skating Influencer List Is Actually Useful
A list saves research time. That is the obvious answer. But a good list does something else: it shows how wide the skating audience really is.
There is the competition audience, the people who know base values and edge calls. Then the much larger Olympic audience. Fashion fans. Parents of young skaters. Adult beginners. Outdoor travelers who may not know a Lutz from a loop but will watch a frozen-lake Reel three times.
Those groups overlap, though not perfectly. A skate manufacturer wants training credibility. A beauty label may care more about close-up event content. A tourism board wants wild ice and landscapes. Same niche. Totally different creator.
This is why searching only for the most-followed figure skater on Instagram usually produces an expensive shortlist, not a smart one. Rankings give you a starting pool. From there you match the creator to the job.
Use the list for competitor research, too. Look at what athletes promote and, more important, which sponsored posts do not feel like ads. A campaign that belongs naturally in a skater's week tends to survive the swipe.
How We Ranked the Best Figure Skating Instagram Influencers
Follower count mattered. It did not decide everything.
We started with verified or clearly official public Instagram accounts connected to competitive figure skating, ice dance, professional shows, coaching, or skating-first content. Speed skating was excluded. It is a different sport and, despite what several generic influencer lists do, dropping the two together does not help a campaign manager.
Then we looked at five practical signals:
- Current audience size. Useful for estimating potential scale, never for predicting guaranteed reach.
- Recent momentum. Olympic growth, renewed competition, media work, or a repeatable Reel format can make a smaller page more interesting right now.
- Content identity. Could we explain the account in one sentence? If not, a brand will struggle to brief it.
- Credibility inside skating. Medals are not mandatory, but a real relationship with the sport is.
- Campaign usability. Posting style, brand history, audience geography, reputation, and whether a product could appear without looking stapled onto the feed.
No private analytics were used to invent engagement rates. Before spending money, pull a recent 12-post median, separate Reels from photos, and request first-party Story reach.
20 Best Figure Skating Influencers on Instagram in 2026
1. Alysa Liu — @alysaxliu
Audience snapshot: about 8.3 million followers; mega influencer; explosive 2026 growth.
Alysa Liu is now the biggest figure skating athlete on Instagram by a very wide margin. Before Milano Cortina, her account was a respected skating page with a few hundred thousand followers. Olympic gold, an unfiltered personality, a joyful celebration, music choices people wanted to talk about, and several very human viral moments changed that. Fast.
Her feed does not feel like a polished athlete brochure. It feels like a digital memory lane, which is how she describes it. That looseness is the asset. Liu can move between elite sport, beauty, fashion, music, anime, and ordinary twenty-something life without losing the core audience. Best fit: large U.S. or global campaigns that can give her room to sound like herself. Over-script it and the whole reason for hiring her disappears.
2. Alexandra Trusova — @avtrusova
Audience snapshot: about 2.3 million followers; mega influencer; roughly 31% growth over the recent three-month period.
Alexandra “Sasha” Trusova built her reputation on technical risk. Five quadruple jumps attempted in one Olympic free skate will do that. Her current Instagram is broader: training, return-to-jump progress, events, dogs, marriage, motherhood, and a life that did not freeze at the 2022 Olympics.
That mix opens family and lifestyle categories that were not obvious earlier in her career. The audience is especially relevant in Russian-speaking markets. Brands should check geographic delivery, payment and compliance restrictions, and comment sentiment before contracting. Not glamorous advice, but necessary.
3. Ilia Malinin — @ilia_quadg0d_malinin
Audience snapshot: about 1.6 million followers; mega influencer; one of the largest Olympic-era growth spikes in the niche.
The “Quadg0d” positioning is not subtle. It works anyway because Ilia Malinin has the technical record behind it, including the first ratified quadruple Axel in competition. His Instagram sits where impossible-looking athletic clips, Gen Z humor, competition pressure, gaming energy, and behind-the-scenes training meet.
Malinin left Milano Cortina with team gold and enormous social growth, even though the individual event did not follow the expected script. He is a natural match for performance apparel, recovery, headphones, gaming, technology, and youth-sports products. Just do not turn every concept into “do the huge jump beside our product.”
4. Kamila Valieva — @kamilavalieva26
Audience snapshot: about 1.57 million followers; mega influencer; recent monthly audience growth roughly flat.
Kamila Valieva remains one of skating's most-followed young stars and returned to competition in 2026 after serving a doping suspension. Her account produces strong visual material: skating, performance styling, fashion, portrait work, and comeback updates. Posts can attract tens of thousands of likes without needing a constant upload schedule.
This is also the clearest brand-safety case in the ranking. The controversy is not a footnote. Any international brand needs a deliberate reputation review, compliance check, and a clear reason for the collaboration. For brands comfortable with that context, the comeback narrative and loyal fan base are powerful. For others, an easy no.
5. Amber Glenn — @amberglenniceskater
Audience snapshot: about 1.5 million followers; mega influencer; around 45% recent three-month growth.
Amber Glenn's page has competitive credibility and an actual point of view. She is a three-time U.S. champion, Grand Prix Final champion, 2026 Olympic team gold medalist, mental-health advocate, and openly LGBTQ+ athlete. The content moves between hard training, competition emotion, humor, costumes, friends, and candid reflection.
That creates several useful doors for marketers: activewear, mental wellness, recovery, beauty, inclusive campaigns, and products for young athletes. Her audience growth is still tied to current relevance, not only legacy fame. The right brief should make space for honesty. Glenn's community is likely to notice language that came from a corporate approval chain, especially if the brand tries to borrow advocacy without doing anything behind the post.
6. Yuna Kim — @yunakim
Audience snapshot: about 1.4 million followers; mega influencer; premium celebrity profile.
Yuna Kim retired from competition years ago and still carries “Queen Yuna” status. That is the point. Her Instagram is less a daily creator diary and more a controlled mix of luxury fashion, editorial portraits, ambassador work, public appearances, and occasional skating legacy. She has the rare combination of national-icon awareness in South Korea and global recognition among figure skating fans.
This is not the account for a cheap discount-code test. Think luxury, jewelry, high-end beauty, philanthropy, or a major Korean-market launch. The larger value is association: elegance, trust, athletic history, cultural standing.
7. Evgenia Medvedeva — @jmedvedevaj
Audience snapshot: about 1.3 million followers; mega influencer; approximately 1% recent three-month growth.
Two-time world champion and two-time Olympic silver medalist Evgenia Medvedeva has moved comfortably into entertainment, hosting, brand work, and ice shows. Her Instagram reflects that shift. There is skating, yes, but also polished shoots, beauty, travel, television, and personality-led video.
Medvedeva is useful when a campaign needs skating fame without a technical sports story. She can carry mainstream products and event content. Her anime affinity also gives selected entertainment collaborations a believable route in. Confirm audience countries and operational restrictions first.
8. Alina Zagitova — @azagitova
Audience snapshot: about 1.2 million followers; mega influencer; approximately 1% recent three-month growth.
Alina Zagitova brings the compact, instantly understood résumé: Olympic champion, world champion, European champion. Her page now leans into media appearances, fashion, beauty, shows, and her much-loved Akita dog, Masaru. That last detail sounds small. It is not. Pets make the account warmer and create a category connection that pure competition content cannot.
She suits polished beauty and fashion campaigns, premium mass-market products, events, and selected pet partnerships. The tone is more composed than chaotic creator-style Instagram, so a highly produced brief can fit. Measure recent video performance separately from photo likes, and verify the market split. Her million-plus audience is valuable, though likely concentrated very differently from Tara Lipinski's similarly sized following.
9. Tara Lipinski — @taralipinski
Audience snapshot: about 1.1 million followers; mega influencer; steady recent growth.
Tara Lipinski is an Olympic champion, broadcaster, skating analyst, and now a parenting and lifestyle creator. Her feed changed as her life changed, which makes it commercially interesting. Competition commentary brings seasonal relevance. Motherhood, home, travel, events, and behind-the-scenes television bring year-round categories.
For U.S. brands that want adults who remember the 1998 Olympics and also follow current skating, Lipinski is a strong bridge. Family services, baby products, home, fashion, travel, streaming, and broadcast-adjacent partnerships make sense. She is less useful for a teen-skater product trying to look underground. Not every large account needs to be. Clear fit beats pretending.
10. Anna Shcherbakova — @anna__shcherbakova_
Audience snapshot: about 1 million followers; mega influencer; roughly 9% recent three-month growth.
Anna Shcherbakova's Olympic and world titles give her instant authority, while the Instagram presentation is youthful, polished, and brand-ready. Her visible partnership history spans sportswear, banking, and automotive, a sign that her appeal is not limited to skate equipment.
The content works for advertisers seeking aspirational discipline without a training-only image. Fashion, beauty, mobility, education, and youth-oriented premium products are plausible lanes. Ask for current audience-country screenshots. A million followers where a product cannot ship is a pretty number, not a market.
11. Johnny Weir — @johnnygweir
Audience snapshot: about 1 million followers; mega influencer; roughly 11% recent three-month growth.
Johnny Weir is a two-time Olympian, Hall of Famer, television analyst, host, coach, and fashion personality. On Instagram, those identities collide in the best way: rink footage, dramatic looks, event access, commentary, travel, and a lot of visual confidence.
He is an obvious option for fashion and beauty but also for live events, entertainment launches, travel, and anything that benefits from a recognizable on-camera voice. Weir can explain a product; he can also make the post feel like a scene. That is different from merely holding it. His aesthetic is specific, so brands should collaborate with it, not sand it down into generic athlete content.
12. Elladj Baldé — @elladjbalde
Audience snapshot: about 833,000 followers; macro influencer; recent audience size broadly stable.
Elladj Baldé helped redefine what viral skating footage could look like: expressive movement, open air, huge landscapes, Black representation on the ice, and cinematography that reaches people who never watch competitions. His backflip clips get attention. The feeling of freedom is what people remember.
He is one of the strongest creative matches here for tourism boards, winter destinations, outdoor apparel, cameras, music, automobiles, and purpose-led campaigns. Baldé also co-founded the Figure Skating Diversity and Inclusion Alliance, so representation is part of the work, not a caption added for a campaign month. Production needs more planning than a phone-shot Story. When done well, the asset can live far beyond his feed.
13. Adam Rippon — @adaripp
Audience snapshot: about 740,000 followers; macro influencer; strong U.S. media recognition.
Adam Rippon is technically an Olympic medalist. On Instagram, his sharper advantage is timing. Dry delivery, self-awareness, pop culture, podcast material, red carpets, skating, and a willingness to make himself the joke. It is creator entertainment built on an athlete résumé.
Rippon fits brands that can be funny and are prepared to let the joke sound like him. Entertainment, wellness, grooming, LGBTQ+ campaigns, travel, and consumer apps are obvious routes. He is not a safe choice for copy written by committee and approved into lifelessness. Ask for a concept, not a recited paragraph. Also review Reel views more heavily than static engagement; his value is personality in motion.
14. Michaela Scalisi — @michaelacarrot
Audience snapshot: about 654,000 followers; macro influencer; roughly 13% recent three-month growth.
Michaela Scalisi is the ranking's wild-ice and travel specialist. Her account pairs skating with frozen lakes, mountain landscapes, local stories, and the practical tension of finding beautiful ice outside a controlled arena. Winning a Swiss Influence Award in 2025 added industry recognition to a format that was already easy to understand.
Destination marketing is the clear fit, along with outdoor clothing, luggage, cameras, insurance, rail and airline partners, and cold-weather equipment. Her audience follows place as much as sport. That matters. A hotel campaign can belong naturally here in a way it might not on an elite competition feed. Brands must allow for weather and ice conditions; wild ice cannot be scheduled like a studio cyclorama.
15. Mariyah Gerber — @mariyahgerber
Audience snapshot: about 590,000 followers; macro influencer; roughly 3% recent three-month growth.
Mariyah Gerber brings professional show-skating energy rather than a medal-table identity. Former showgirl, performance creator, costume and transition content, glamour, and short videos designed to catch attention immediately. She understands spectacle. Instagram rewards that.
Her profile is well suited to beauty, hair, fashion, dance, live entertainment, events, and products that need an eye-catching transformation. The audience may include many casual viewers who came for the visual rather than competitive skating. That can be a benefit. Just do not assume they share the purchase behavior of parents buying blades for a young athlete. Campaign objective first, category label second.
16. Nathan Chen — @nathanwchen
Audience snapshot: about 573,000 followers; macro influencer; steady recent audience.
Nathan Chen combines Olympic-champion recognition with an academic and health-focused story that very few athlete creators can match. His feed is quieter than the viral-first accounts above. More selective. That scarcity can make a partnership feel more significant, although it can also mean fewer organic repetitions around a campaign.
He is a credible fit for education, healthcare, science, technology, premium sportswear, financial planning, and organizations promoting youth opportunity. This is a trust-and-association play more than a high-frequency affiliate engine. Brands should confirm his current availability and content cadence before building a launch calendar around the account.
17. Mao Asada — @maoasada2509
Audience snapshot: about 527,000 followers; macro influencer; established Japanese fan base.
Mao Asada remains one of Japan's defining skating names: Olympic silver medalist, three-time world champion, and triple-Axel icon. Her Instagram is active but not built like a relentless influencer machine. It covers personal moments, travel, food, show production, rehearsals, and the continuing life of a skating legend.
For Japan-focused campaigns, her credibility is deeper than follower count alone suggests. Travel, premium food, lifestyle, cultural projects, family-friendly brands, and skating shows are natural territory. International advertisers should plan for language and local representation. Asada's audience relationship was built over decades; a hard-sell post would be a strange way to use it.
18. Michelle Kwan — @michellewkwan
Audience snapshot: about 514,000 followers; macro influencer; stable legacy audience.
Michelle Kwan's influence crosses sport, public service, diplomacy, motherhood, philanthropy, and rink ownership. Her followers know why they are there: a trusted American sports icon whose post-skating life has substance.
Kwan is a strong potential partner for nonprofits, education, family brands, financial services, civic initiatives, books, and established companies building around legacy rather than hype. The creative should respect the audience's intelligence. A thoughtful story, community visit, or longer partnership makes more sense than “use my code before midnight.”
19. Tessa Virtue — @tessavirtue17
Audience snapshot: about 455,000 followers; macro influencer; strong Canadian awareness.
Tessa Virtue's Olympic ice-dance legacy gives her lasting recognition in Canada, but her current positioning is wider: executive adviser, speaker, entrepreneur, ambassador, performer, and wellness-minded public figure. The Instagram aesthetic is composed, modern, and grown-up.
She is well matched with Canadian premium lifestyle brands, leadership programs, financial services, wellness, fashion, and campaigns centered on transition after elite sport. Virtue's audience is not merely waiting for old skating clips. They follow what came next. That makes her useful for brands speaking to ambitious adults, not only rink families.
20. Madison Chock — @madisonchock
Audience snapshot: about 357,000 followers; macro influencer; sharp post-Olympic growth in 2026.
Madison Chock combines elite ice dance, costume and visual design, beauty, marriage to skating partner Evan Bates, and a genuinely photogenic off-ice life. In 2026, Olympic team gold and ice-dance silver pushed the account far beyond its pre-Games size. The momentum is still relevant now.
Chock has a flexible commercial profile: skincare, fashion, hair, jewelry, pets, travel, home, couples' storytelling, and Team USA campaigns all fit. She has worked in polished brand environments, but the partnership with Bates also creates warm, low-friction content ideas. Compare solo and couple deliverables before negotiating; they answer different campaign goals and should not be priced as if they are the same asset.
How to Use This Figure Skating Influencer Ranking for a Campaign
Do not begin by emailing all twenty people the same message. That is not a strategy. It is a mail merge with expensive names.
1. Decide what the campaign must produce
Awareness, reusable video, direct sales, event attendance, app installs, retail foot traffic, or credibility inside the skating community? Pick one primary outcome. A wild-ice cinematic Reel from Elladj Baldé may be fantastic brand media and weak last-click affiliate inventory. An instructional micro creator may do the opposite. Neither result is wrong if it was the result you bought.
2. Filter by audience, not the athlete's passport
A U.S. athlete can have a global audience. A European creator can have a large American following. Request the current top countries and cities, age ranges, gender split, Story reach, and average Reel plays. For a local rink opening in Dallas, total worldwide followers are almost meaningless if Texas barely appears in the data.
3. Check audience quality before you negotiate
Big sports moments produce strange analytics. Millions of people follow during the Olympics, then stop interacting. Fan pages, giveaway traffic, suspicious growth, and bot comments can make the visible number look healthier than the reachable audience.
Run every shortlisted profile through an audience-quality tool, compare recent engagement, and look for sudden follower changes. If you are choosing a free checker, this practical Collabstr vs. Followeru comparison explains what each option shows and where the free workflow differs. The tool is a filter, not a verdict. Combine it with manual review.
Manually read the comments on at least ten posts. Are they specific to the content? Are the same generic accounts repeating one-word praise? Do Reel views have a believable relationship with follower count? Is engagement carried by one Olympic clip while routine posts are quiet? You are looking for a pattern, not one magical score.
4. Match the format to the reason people follow
If followers come for humor, buy humor. If they come for skating cinematography, build the product into the film. If they come for expert commentary, let the creator explain. Asking every influencer for a front-facing product monologue throws away the thing you are paying for.
Some workable figure skating campaign formats:
- A “what is in my rink bag” Reel with products already used during training.
- A costume, hair, or makeup transformation from practice to performance.
- A frozen-destination mini film with paid usage rights for the tourism brand.
- A beginner lesson in which the creator teaches a non-skating guest.
- A recovery-day Story sequence with honest product integration.
- An Olympic-watch or championship-reaction series led by a retired athlete.
- A local clinic, meet-and-greet, or rink event supported by geo-targeted paid media.
5. Price the rights, not just the post
Clarify deliverables, number of revisions, posting date, link placement, exclusivity, whitelisting, paid amplification, raw footage, reposting, territory, and usage duration. A $5,000 post that a brand can legally use in ads may be more valuable than a $3,000 post that disappears into the feed and cannot be reused. Or it may not. Depends on the creative.
Do not assume music cleared for an athlete's organic Instagram Reel is cleared for your paid advertisement. Figure skating content is music-heavy. Rights problems arrive late and ruin otherwise good assets. Put music responsibility in the agreement.
6. Test a portfolio, not one celebrity
A balanced first campaign might use one macro name for attention, two mid-tier creators for category credibility, and several micro creators tied to local clubs or adult-skating communities. The smaller pages are not included in this top-20 ranking because the article focuses on leading accounts, but they may deliver the best cost per qualified visit.
Track each creator with separate URLs, codes, landing pages, or post-purchase survey options. Save the content themes, not only the final sales number. You may discover that “first day back on the ice” works while a technically perfect product review does not. That lesson can improve the next ten partnerships.
Common Mistakes When Hiring Figure Skating Instagram Influencers
Choosing by medals only. Competitive greatness and content creation are different skills. Some champions post rarely. Some show skaters understand Reels better than most agencies.
Using public likes as the engagement rate. Separate photos, carousels, and Reels. Use a median, not an average distorted by one viral Olympic post. Ask for Story data directly.
Ignoring seasonality. Interest climbs around national championships, European Championships, Four Continents, Worlds, and the Olympics. Book early. Prices and schedules do not wait until your internal approval meeting finishes.
Forgetting geography. Figure skating fandom is global, while shipping, retail, language, and licensing are not.
Writing the creator out of the creative. Give mandatory claims and prohibited claims, then leave room for the person whose audience you want.
Skipping reputation review. Check controversies, compliance limits, audience sentiment, and conflicting sponsors. In international sport, it matters even more.
FAQ About the Best Figure Skating Influencers on Instagram
Who is the most-followed figure skater on Instagram in 2026?
Alysa Liu is the most-followed figure skating athlete on Instagram in this August 2026 review, with approximately 8.3 million followers. Her audience grew dramatically during and after the Milano Cortina Winter Olympics. Counts change daily, so check the live profile before citing the number in a proposal.
Who are the best U.S. figure skating influencers on Instagram?
Alysa Liu, Ilia Malinin, Amber Glenn, Tara Lipinski, Johnny Weir, Adam Rippon, Nathan Chen, Michelle Kwan, and Madison Chock are among the strongest U.S. names. “Best” depends on the campaign: Liu offers massive current reach, Glenn has advocacy and competitive relevance, Rippon brings humor, while Kwan offers legacy and trust.
Are follower counts enough to select an influencer?
No. Follower count tells you potential scale and little else. Review audience location, authentic-follower estimates, median engagement, average Story reach, Reel views, growth history, content fit, brand safety, and previous sponsorship performance. Then compare the fee with the rights included.
What products work well with figure skating creators?
Skates and training apparel are the obvious categories, but the niche is much wider. Beauty, haircare, fashion, jewelry, travel, winter tourism, cameras, recovery products, wellness, music, streaming, family products, and education can all fit. The account's actual content lane matters more than the general skating label.
Should a brand work with a retired skater?
Often, yes. Retired skaters may have more predictable schedules, stronger on-camera experience, and audiences that followed them for years. Tara Lipinski, Johnny Weir, Adam Rippon, Yuna Kim, Michelle Kwan, Mao Asada, and Tessa Virtue each offer a different kind of post-competition influence.
How often should this ranking be updated?
At least every six months, plus after the Olympics or a major viral skating moment. The 2026 Games changed the order dramatically. An older list that still puts pre-Olympic audience numbers beside Alysa Liu, Ilia Malinin, Amber Glenn, or Madison Chock is no longer useful for media planning.
Final Takeaway
The top figure skating influencers on Instagram are not one interchangeable group. Alysa Liu offers global, post-Olympic scale. Yuna Kim brings luxury-level cultural authority. Elladj Baldé makes skating look like outdoor cinema. Adam Rippon can turn it into comedy. Madison Chock gives a brand sport, beauty, design, and relationship storytelling in the same feed.
Start with the ranking. Then slow down. Verify the audience, study what followers actually respond to, and build the idea around the creator's natural reason for being followed. That is usually where the useful reach is hiding.