Discovery eats the calendar
Finding creators who genuinely fit the brand means hours of scrolling hashtags, spreadsheets of maybes, and briefs that slip a week.
Ship influencer campaigns your CFO will love
Followerus gives in-house marketing teams the vetting layer that turns influencer marketing from a gamble into a channel with predictable, defensible numbers — for free.
The problems every in-house team hits
Vanity metrics burn budget
A creator with 80K followers and a 0.4% engagement rate costs the same to brief as one who actually converts — until the results come in.
Reporting is guesswork
When leadership asks why a campaign underperformed, "the influencer had bots" is not an acceptable post-mortem if you never checked.
How Followerus fixes the workflow
Build shortlists in minutes, not days
Search Instagram by keyword — "vegan recipes", "home gym", "clean beauty" — and get creator cards with followers, engagement rate, and niche side by side. Filter by audience size to match your budget tier before you ever open Instagram.
Audit before you sign, every time
Run each finalist through the fake follower checker. You get a 0–100 audience quality score, an estimated fake percentage, and a signal-by-signal breakdown you can paste straight into the campaign brief. Under 10% fakes is excellent; above 25% is a pass or a renegotiation.
Benchmark engagement fairly
A 2% engagement rate means different things at 5K and 500K followers. The ER calculator compares every creator against the median for their size tier, so your team debates strategy — not whose gut feeling about "good engagement" is right.
A typical week with Followerus
Step 1 · Monday
Search 3 niche keywords, shortlist 20 creators that fit the brief and budget.
Step 2 · Tuesday
Run fake follower checks on the top 10; drop two red-zone accounts, flag one for renegotiation.
Step 3 · Wednesday
Attach quality scores and ER benchmarks to the campaign deck; get sign-off in one meeting.
Step 4 · Ongoing
Re-check partner accounts monthly — scores are cached and free to refresh.
“We added a Followerus check to our campaign checklist and immediately caught a creator whose audience was 38% suspicious. That single catch saved more than our entire quarterly tooling budget.”
Sarah Mitchell
Influencer Marketing Lead, DTC skincare brand
Add a vetting step to your next campaign
Search, audit, and benchmark any Instagram creator — free, no sign-up required for your first checks.
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