Vet influencers at agency scale — before your clients ask

When you run campaigns for many clients at once, one bad creator pick doesn't just waste budget — it costs you the account. Followerus makes review of public profile metrics, third-party audience estimates, and calculated engagement rates a repeatable process.

Agency pains we built for

Ten clients, ten niches

Every new client means researching an unfamiliar creator landscape from scratch. Keyword search gives you a credible shortlist in any niche within minutes.

Your reputation rides on their audience

If a client discovers post-campaign that the creator you booked had 35% bots, the conversation is not about the creator — it's about your diligence.

Media buying needs receipts

Clients may ask for a documented research process. Followerus reports show the available metrics, source, retrieval date, and calculation method.

The Followerus agency workflow

Prospect entire niches per client brief

Search “home fitness”, “sustainable fashion”, or any client vertical and pull creator cards with followers, ER, and niche in one view. Build tiered lists — nano for authenticity plays, macro for reach — without leaving the browser.

Search creators

Screen every buy before the insertion order

Run each candidate through the fake follower checker as a standard pre-buy step. Higher third-party estimates can be flagged for additional review instead of being treated as automatic proof of wrongdoing.

Open the checker

Standardize reporting across accounts

Every result page has a permanent URL you can drop into client decks and post-campaign reports. Engagement benchmarks by size tier keep comparisons apples-to-apples across a mixed roster.

Open the ER calculator

Where agencies plug it in

  • New business pitches

    Show prospects a vetted creator shortlist for their niche in the first meeting — before a contract is signed.

  • Pre-buy compliance

    Use consistent review criteria, but do not rely on a Followerus estimate as the sole gate for a creator decision.

  • Quarterly roster reviews

    Re-check long-term brand ambassadors each quarter; audience composition and source metrics can change over time, including through unsolicited automated activity.

  • Crisis response

    A client forwards a callout thread about their influencer? Pull the audit in 30 seconds and respond with data.

“We vet 60–80 creators a month across nine clients. Followerus turned that from two analyst-days into an afternoon, and the signal breakdowns go straight into our pre-buy decks.”

Diego Ramirez

Founder, social media agency

Make vetting your agency's edge

Free to use across every client. Start with the account you're about to book.

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Instagram Influencer Vetting for Agencies | Followerus