@mustdotravels — Instagram Engagement Rate

Last checked: July 10, 2026

mustdotravels profile picture

Must Do Travels

@mustdotravels on Instagram

Official Must Do Travels® by Vacation Rewards®. Tag @mustdotravels or #mustdotravels to be featured 🌄

Engagement Rate

0.17%

Low — below typical for this size

Averages (last 12 posts)

Average likes
667
Average comments
15
Followers
403K
ER on Reels
0.50%
ER on photo posts
0.00%

Benchmark: Mid (100K–500K)

Typical range for this tier: 1.5%–3%, median 2.25%.

This account performs at 8% of the median for its weight class.

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About this engagement rate report

@mustdotravels currently averages 667 likes and 15 comments per post across the last 12 posts, which works out to a 0.17% engagement rate for an audience of 403K followers. For a mid (100k–500k) account, the typical range is 1.5%–3%, so this result is below the expected band. Engagement rate tells you how alive an audience is — but not whether it's real. Pair this report with a fake follower check for @mustdotravels to verify audience quality, or learn the methodology on the engagement rate calculator page.

About these results

How is this engagement rate calculated?

ER = (average likes + average comments over the last 12 posts) ÷ followers × 100. This is the industry-standard formula used by influencer marketing platforms.

Why is the benchmark different for different accounts?

Engagement naturally declines as audiences grow. We compare every account against the typical range for its size tier — nano, micro, mid, or macro — so the interpretation is fair.

How fresh is this data?

Profile and post data are cached up to 24 hours. Use the Re-check button for a fresh pull.