@zuck — Instagram Engagement Rate

Last checked: August 6, 2026

zuck profile picture

Mark Zuckerberg✓ Verified

@zuck on Instagram

I build stuff

Engagement Rate

1.48%

Good — above the median

Averages (last 12 posts)

Average likes
242K
Average comments
8624
Followers
17M
ER on Reels
0.34%
ER on photo posts
1.86%

Benchmark: Macro/Mega (500K+)

Typical range for this tier: 0.8%–1.5%, median 1.15%.

This account performs at 129% of the median for its weight class.

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About this engagement rate report

@zuck currently averages 242K likes and 8624 comments per post across the last 12 posts, which works out to a 1.48% engagement rate for an audience of 17M followers. For a macro/mega (500k+) account, the typical range is 0.8%–1.5%, so this result is above the expected band. Engagement rate tells you how alive an audience is — but not whether it's real. Pair this report with a fake follower check for @zuck to verify audience quality, or learn the methodology on the engagement rate calculator page.

About these results

How is this engagement rate calculated?

ER = (average likes + average comments over the last 12 posts) ÷ followers × 100. This is the industry-standard formula used by influencer marketing platforms.

Why is the benchmark different for different accounts?

Engagement naturally declines as audiences grow. We compare every account against the typical range for its size tier — nano, micro, mid, or macro — so the interpretation is fair.

How fresh is this data?

Profile and post data are cached up to 24 hours. Use the Re-check button for a fresh pull.