20 US Winter Sports Instagram Influencers to Follow

For more specialized interests, Chris Benchetler, Michelle Parker, Jessie Diggins, Kendall Coyne Schofield and Oksana Masters bring different perspectives on mountain sports, endurance, hockey and adaptive competition.

The right account depends on what you want to see. A race fan looking for World Cup context has different needs from a snowboarder looking for freeride inspiration or a brand planning a ski-resort campaign. This guide organizes 20 American athletes and creators by discipline, links to their real Instagram profiles, and explains the content angles that make each person relevant.

Research date: October 13, 2026. This is an editorial shortlist, grouped by sport, rather than a ranking by follower count or verified campaign performance. “US” refers to American athletes and creators, including people who represent Team USA; it does not mean their followers are mostly American.

US Instagram influencers for winter sports: the quick list

Use this table to find a relevant discipline first. The “content angle” column is an editorial guide to each athlete’s strengths, not a promise about their current posting schedule, audience demographics or availability for sponsorships.

American skiing Instagram influencers to explore

Skiing covers several distinct communities. Alpine racing revolves around timed courses and the World Cup circuit. Freeskiing includes judged disciplines such as slopestyle and halfpipe. Backcountry and big-mountain skiing place more emphasis on terrain, exploration and film projects. Following accounts across these categories gives you a much fuller picture of the sport.

1. Mikaela Shiffrin — alpine racing and performance

@mikaelashiffrin

Mikaela Shiffrin is an American alpine ski racer whose World Cup record makes her a central figure in competitive skiing. Her U.S. Ski & Snowboard profile documents her Olympic and World Championship achievements, alongside projects that help explain the demands of elite sport.

Follow Shiffrin if your interest is racing: preparation, precision, competitive pressure and the person behind the results. For a brand, her strongest editorial connection is to a credible performance story. An equipment or training campaign needs to fit her experience and existing relationships; a famous name alone does not establish that a product belongs in that story.

2. Lindsey Vonn — alpine skiing and resilience

@lindseyvonn

Lindsey Vonn is an American Olympic downhill champion with a career extending well beyond individual race results. Her federation biography provides the sporting context behind her public profile, including her long history in alpine competition.

Vonn is relevant to readers interested in the intersection of skiing, resilience and broader sports culture. Her recognition outside the ski community also makes her a different kind of prospect from a specialist mountain creator. When considering a partnership, examine the balance of sport, lifestyle and promotional content in her recent feed. That balance matters more than assuming every follower is a potential skier or ski-equipment buyer.

3. Alex Hall — creative freeskiing

@alexhallskiing

Alex Hall won Olympic freeski slopestyle gold at Beijing 2022. His official athlete profile also describes his involvement in street and backcountry filming, which helps explain why his appeal extends beyond contest standings.

Hall is a useful starting point for people who enjoy inventive tricks, unusual features and the visual language of modern freeskiing. The editorial opportunity is technical creativity: the choice of line, grab, landing and filming perspective. For a brand, a product should have a natural role in the skiing or creative process. A generic endorsement would miss much of what distinguishes him from an athlete whose content centers on conventional racing.

4. Nick Goepper — progression from slopestyle to halfpipe

@nickgoepper

Nick Goepper earned three Olympic slopestyle medals before changing his competitive focus to halfpipe. His current federation biography describes that transition and the training facility he developed in Utah.

That change gives readers a more specific reason to follow him than a generic “Olympic skier” label. His career is a case study in learning a new discipline after already reaching the top of another. Brands considering a training or progression story can explore that connection, while checking which subjects he currently emphasizes. Older directories may still identify him only with slopestyle, so the discipline in a campaign brief should reflect his more recent career.

5. Chris Benchetler — skiing, filmmaking and art

Instagram: @chrisbenchetler

Chris Benchetler is a California freeskier, artist and filmmaker. His official biography connects his backcountry skiing with film production and the artwork behind Atomic’s Bent Chetler ski line.

Benchetler is particularly relevant when you want mountain content with a strong creative component. His work offers a way to explore how skiing, design and visual storytelling can reinforce each other. For brands, this suggests an editorial fit with equipment design, outdoor culture or a larger creative project. The potential value is not limited to a single product appearance: concept development and production may be part of the conversation, depending on the actual collaboration offered.

6. Michelle Parker — big-mountain skiing and outdoor community

Instagram: @myshellparker

Michelle Parker is a professional skier associated with California’s Lake Tahoe mountain community. Her Darn Tough athlete profile identifies her skiing background and outdoor advocacy; Palisades Tahoe’s athlete directory also links to her Instagram account.

Parker belongs on a shortlist for readers interested in freeride skiing and the wider outdoor life surrounding it. Her relevance comes from that sustained mountain connection. For a gear or destination campaign, look for a brief that gives the skiing context room to matter: conditions, terrain, equipment use and the experience of being outdoors. Evaluate her current posts and audience before treating that thematic fit as proof of commercial results.

American snowboarding Instagram influencers to follow

Snowboard halfpipe, slopestyle and big air produce very different content from freeride expeditions or splitboard touring. These six accounts cover competitive snowboarding, film projects, equipment culture and mountain exploration. They also show why an Olympic medal is only one possible foundation for influence in snow sports.

7. Chloe Kim — halfpipe performance and personal style

Instagram: @chloekim

Chloe Kim won women’s snowboard halfpipe gold at both PyeongChang 2018 and Beijing 2022. Her official biography also documents her work in fashion and her public discussion of the pressures associated with elite competition.

Kim is relevant to readers who want a connection between high-level snowboarding and an athlete’s identity beyond results. That combination creates a different editorial fit from a strictly technical gear account. A campaign might connect performance and personal style, but its reach into a particular market still needs evidence. Neither her nationality nor her sporting success establishes what proportion of her Instagram audience lives in the United States.

8. Shaun White — snowboard culture and entrepreneurship

Instagram: @shaunwhite

Shaun White’s place in snowboarding extends from his Olympic halfpipe career to the business side of the sport. His official website now directs visitors to WHITESPACE, the snowboard and apparel brand he founded.

White is a useful account to explore if you are interested in how an athlete’s identity develops beyond competition. The relevant topics include snowboard culture, equipment and the connection between sport and entrepreneurship. For a prospective partner, his own brand is also essential context. Before proposing a product collaboration, investigate category conflicts and existing commitments. An account can have an excellent thematic fit while a particular commercial partnership remains impractical.

9. Jamie Anderson — slopestyle, backcountry projects and family

Instagram: @jamieanderson

Jamie Anderson won women’s Olympic snowboard slopestyle gold in 2014 and 2018. Her federation profile also describes backcountry projects, family life and her return to World Cup competition ahead of the 2025–26 season.

Those different chapters make Anderson relevant to both snowboarding fans and readers interested in the changing shape of an athletic career. Her story gives an editor more to work with than a list of medals. For brands, the potential angle is the connection between sport and life outside competition. Check her present content mix before deciding whether a brief should emphasize riding, travel, family or a combination of those subjects.

10. Red Gerard — competition and snowboard filmmaking

Instagram: @redgerard

Red Gerard won Olympic men’s slopestyle gold in 2018 at age 17. His official athlete biography explains another part of his career: filming in natural terrain, including the snowboard film Joy.

Gerard is a useful follow for people who enjoy both contest riding and the culture of snowboard films. Those interests overlap, but they are not interchangeable. A brand briefing him should decide whether it wants a competition story, a riding project or a broader introduction to snowboarding. Review comparable posts and projects when assessing the fit, rather than relying on an Olympic highlight as a proxy for every kind of content he could produce.

11. Travis Rice — big-mountain riding and cinematic snowboarding

Instagram: @travisrice

Travis Rice is an American backcountry snowboarder from Wyoming with a career strongly associated with major snowboard films. His Red Bull athlete biography documents his freeride background, while his Natural Selection projects connect competition with natural terrain.

Rice is relevant when the attraction is the mountain itself: line choice, scale, conditions and the visual impact of riding. That makes him a different prospect from a resort-travel creator or beginner instructor. A cinematic outdoor campaign may have a strong thematic connection, but the production brief needs to be realistic. Existing footage, original filming, licensing and social distribution are separate deliverables that should be discussed separately.

12. Jeremy Jones — splitboarding, equipment and climate advocacy

Instagram: @jeremyjones

Jeremy Jones is a freeride snowboarder and the founder of Jones Snowboards. The brand’s official history describes his New England roots, equipment development and environmental advocacy. His account is also identified in Palisades Tahoe’s athlete directory.

Jones is a relevant account for readers interested in splitboarding, mountain exploration and the relationship between snow sports and climate. His equipment business gives those subjects practical context. A brand considering a partnership should examine both category compatibility and the substance of its environmental claims. The editorial connection works best when a product or project can be discussed in specific, credible terms rather than through a vague outdoor message.

For another perspective on board-sport athletes and creator selection, explore Followerus’s guide to surfing influencers on Instagram in the USA. It offers a useful comparison between competitive athletes, specialist practitioners and broader lifestyle appeal.

Cross-country skiing: endurance beyond the downhill slopes

13. Jessie Diggins — Nordic skiing and life after elite racing

Instagram: @jessiediggins

Jessie Diggins helped make American cross-country skiing more visible, including winning Olympic team-sprint gold with Kikkan Randall in 2018. She completed her final competitive ski race in March 2026, as documented in U.S. Ski & Snowboard’s retirement report.

Diggins remains a relevant person to follow for an endurance perspective on winter sports. For a current campaign, however, frame her as an athlete whose career is entering a new chapter. A brief that assumes she is preparing for another World Cup season would be outdated. Her career offers material around team culture, sustained effort and athletic identity, while the direction of her current content should be checked before proposing a collaboration.

US Instagram influencers in figure skating, speed skating and hockey

Winter sports also happen on indoor ice. Figure skating connects athletic performance with music and choreography; speed skating centers on racing and technique; hockey adds a team-sport perspective. These accounts broaden the shortlist beyond mountains and ski resorts.

14. Alysa Liu — figure skating and a successful comeback

Instagram: @alysaxliu

Alysa Liu is an American figure skater whose return to competition led to the 2025 world title and 2026 Olympic women’s singles gold. Those achievements are recorded in her U.S. Figure Skating biography.

Liu is a relevant starting point for readers interested in performance, personal expression and a career that did not follow a straight line. For brands, a comeback story can provide a clear narrative, but it should leave room for her own perspective. Examine recent posts to understand how competition and personal interests currently fit together. Her medals establish sporting credibility; they do not establish audience location, engagement quality or availability for a particular campaign.

15. Ilia Malinin — technical progression in figure skating

Instagram: @ilia_quadg0d_malinin

Ilia Malinin became the first skater to land a quadruple Axel successfully in competition. His official federation profile records that milestone and his World Championship results, while also listing interests beyond the rink.

Malinin is especially relevant if you are interested in the technical frontier of skating. His career provides a clear connection to progression, difficult skills and the work behind a performance. An editorial or brand project can use that context to make a complex sport more understandable. The brief should distinguish demonstrating a skill, explaining its significance and endorsing a product: each requires a different format and different evidence of audience interest.

16. Amber Glenn — competition and individual athlete identity

Instagram: @amberglenniceskater

Amber Glenn is an American figure skater, U.S. champion and 2026 Olympic team-event gold medalist. Her U.S. Figure Skating profile provides her competitive record and links to her social channels.

Glenn is a relevant account for readers who want to connect competition with the individual experience of being an athlete. For a brand, that creates potential for a personal story rather than a campaign built entirely around a podium image. Review her actual posts and the conversations around them before choosing an angle. A shared interest in a subject is a starting point for collaboration, while a claim about audience response needs current performance data.

If skating is your main interest, continue with Followerus’s dedicated guide to figure skating influencers on Instagram for a wider selection within that discipline.

17. Erin Jackson — speed skating and a path from inline skating

Instagram: @speedyj

Erin Jackson won the women’s 500-meter speed skating gold medal at Beijing 2022. Her Team USA profile explains her background in inline skating and roller derby before her transition to Olympic ice competition.

That path makes Jackson relevant to readers interested in sprint performance and the transfer of skills between sports. It also gives a potential campaign a concrete story to explore: learning, speed and adapting to a new competitive environment. Her account is worth investigating for those subjects, but assess the current audience and content mix independently. A compelling athletic background does not substitute for evidence that a proposed message will reach the intended customers.

18. Jordan Stolz — championship speed skating

Instagram: @stolz_jordan_

Jordan Stolz is an American long-track speed skater from Wisconsin with World Championship titles across sprint and middle-distance events. His Team USA biography documents his development from skating on a family pond to international competition.

Stolz is a useful account to explore when your interest is racing speed, technique and the development of an elite athlete. Compared with mountain imagery, speed skating offers a more focused performance setting: the ice, the lap and the clock. For brands, that suggests a potential connection to preparation or technical performance. Before treating it as a commercial fit, check how those subjects appear in his current content and which audiences respond.

19. Kendall Coyne Schofield — women’s hockey and leadership

Instagram: @kendallcoyne26

Kendall Coyne Schofield is an American Olympic hockey medalist and a leader in professional women’s hockey. Her official biography covers her playing career, involvement in developing the professional game and work beyond the ice.

Her inclusion matters because winter sports influence is not limited to individual athletes. Hockey creates connections around teammates, local clubs, youth participation and a shared sporting identity. Coyne Schofield is relevant to readers exploring those communities. For a brand, a youth-development or women’s-sport brief may offer a clearer connection than a generic winter promotion. Investigate the intended community and the campaign’s practical role within it before choosing an account.

Adaptive winter sports deserve a place on the shortlist

20. Oksana Masters — Para Nordic skiing and biathlon

Instagram: @oksanamasters

Oksana Masters is a U.S. Paralympic athlete whose winter disciplines include Para cross-country skiing and biathlon. Her official website also documents her participation in cycling and rowing, giving her career a connection to both winter and summer sport.

Follow Masters for a broader understanding of athletic performance and adaptive competition. For an editorial project or brand collaboration, engage with the sport itself: training demands, equipment, competition and access. Her athletic expertise provides substantive material for a story. A useful brief should give that expertise room to lead, while checking the current direction of her content and the practical needs of the audience it aims to serve.

How to choose a winter sports influencer for a US audience

Choose the discipline and objective first, then verify the audience. An American athlete can attract an international fan base. A ski-resort booking campaign needs evidence of travel interest and relevant locations; a national awareness campaign may prioritize recognition; an equipment campaign needs a credible connection to how the product is used.

Match the account to a specific content need

• Alpine racing: start with Mikaela Shiffrin or Lindsey Vonn.
• Freeski progression: explore Alex Hall or Nick Goepper.
• Mountain filmmaking and freeride: investigate Chris Benchetler, Michelle Parker, Travis Rice or Jeremy Jones.
• Competitive snowboarding: look at Chloe Kim, Jamie Anderson or Red Gerard.
• Snowboard culture and business: explore Shaun White.
• Nordic endurance: investigate Jessie Diggins, accounting for her retirement from racing.
• Figure skating: start with Alysa Liu, Ilia Malinin or Amber Glenn.
• Speed skating: explore Erin Jackson or Jordan Stolz.
• Women’s hockey: investigate Kendall Coyne Schofield.
• Adaptive winter sport: explore Oksana Masters.

These are editorial starting points. For a local resort, lesson provider or regional retailer, the best partner may be a smaller instructor, guide or creator outside this list. Look for people who cover the relevant mountain or community, then verify that their audience matches the places where customers can realistically visit or buy.

Check recent content before evaluating the numbers

Review a consistent sample, such as the latest 12–20 relevant posts, and record the review date. Separate competition footage, training, lifestyle content and paid collaborations. Note whether winter sport is still central to the account and whether the creator uses formats that suit your brief.

Inspect comments for specific discussion of the sport or destination, and compare ordinary posts with unusually successful ones. Record exceptional results separately so a single viral clip does not become your expectation for every sponsored post. Also distinguish seasonal inactivity from a lasting change in the creator’s interests.

Use comparable engagement calculations

A basic public engagement measure is:

Follower-based engagement rate = (average likes per post + average comments per post) ÷ follower count × 100.

For a hypothetical account with 100,000 followers, 2,000 average likes and 50 average comments, that calculation gives 2.05%. This is an illustrative example, not a measured result for anyone in this article. It does not tell you unique reach, saves, purchase intent or how many viewers live in the United States.

Use the same sampling period and formula when comparing accounts, and keep Reels, photo posts and carousels identifiable in your notes. Followerus’s guide to Instagram engagement rate benchmarks explains why account size, content format and the calculation method affect interpretation.

Verify audience location and treat authenticity scores as estimates

For a US campaign, request recent Instagram Insights showing relevant audience countries and, where available, cities, along with performance for comparable content. Specify whether you need information about followers or accounts reached; those are different populations. Public bios, English captions and US nationality cannot establish the geography of the audience.

An estimated fake-follower percentage is another screening input. It is not proof that a creator bought followers, and it does not identify the intentions of individual accounts. Followerus’s Instagram fake follower statistics and methodology and data sources explain the limitations of these estimates. No creator-specific authenticity scores were calculated for this shortlist.

Build a seasonal brief with measurable deliverables

Consider how the idea fits the creator’s actual calendar. Preseason equipment content, in-season riding, a competition story and an end-of-season reflection each serve different purposes. Snow conditions, travel and event schedules can affect what is practical, so agree on flexibility before production begins.

Define the deliverables and the result you want to measure: relevant reach, qualified visits, inquiries, bookings or sales. Clarify whether the agreement includes original production, reposting rights or paid distribution. When judging results, compare the campaign with similar work and its stated objective rather than assuming the athlete’s total following represents the audience reached.

How this winter sports influencer shortlist was selected

This guide uses a qualitative editorial process rather than a numerical influence score. The selection draws on publicly available athlete biographies, federation records, official websites, sponsor profiles and published references to Instagram handles.

1. Establish a US connection: include American athletes and creators, including those who represent the United States in competition.
2. Establish winter-sport relevance: identify a substantive career in a snow or ice discipline rather than occasional winter travel.
3. Identify the Instagram account: use official social links or corroborating published references to connect the handle with the named person.
4. Cover different interests: include alpine racing, freeskiing, backcountry sports, snowboarding, Nordic skiing, figure skating, speed skating, hockey and Para sport.
5. Explain the editorial fit: distinguish sporting achievements from suggested content angles and potential campaign uses.

Limitations: Instagram restricts some public profile access, so this is not a complete live audit of every feed. The guide does not publish unverified follower totals, posting-frequency claims, audience-country percentages, fees or predicted sales. It also does not establish that an athlete is available for a partnership. Follow the profile links and verify current information before making a commercial decision.

Sources: reference links beside the profiles point to the organizations, athlete websites and brand biographies used for sporting context. U.S. Ski & Snowboard and U.S. Figure Skating provide competition records; Team USA provides athlete backgrounds; individual sites and sponsor directories add professional context. Source pages can contain older sections, so dated achievements are stated with their event year where relevant.

Frequently asked questions about US winter sports Instagram influencers

Who are the top US Instagram influencers for winter sports?

A useful starting shortlist includes Mikaela Shiffrin, Lindsey Vonn, Chloe Kim, Shaun White, Travis Rice, Alysa Liu, Ilia Malinin, Erin Jackson and Jordan Stolz. The right choice depends on the discipline and purpose. This guide does not claim that those accounts have the largest current audiences or the best measured engagement.

Which American skiing influencers should I follow?

Explore Mikaela Shiffrin and Lindsey Vonn for alpine racing, Alex Hall and Nick Goepper for freeskiing, and Chris Benchetler and Michelle Parker for backcountry or big-mountain perspectives. Jessie Diggins offers a Nordic endurance connection, with her competitive racing career ending in March 2026.

Which US snowboarders are on Instagram?

Chloe Kim, Shaun White, Jamie Anderson, Red Gerard, Travis Rice and Jeremy Jones all have Instagram accounts linked in this guide. Their careers cover halfpipe, slopestyle, big air, freeride snowboarding, filmmaking and equipment development.

Does figure skating count as a winter sport?

Yes. Figure skating is an ice sport included in the Olympic Winter Games. Alysa Liu, Ilia Malinin and Amber Glenn provide American figure-skating perspectives; speed skating and ice hockey are separate winter disciplines also represented here.

Does a US athlete necessarily have a mostly US Instagram audience?

No. Nationality and audience location are different facts. International competition can attract followers around the world. Request current audience-location data and distinguish follower demographics from the locations of accounts reached by recent content.

What is a good engagement rate for a winter sports influencer?

There is no single rate that makes every account a good choice. Compare creators with similar audience sizes and content formats using the same formula and sampling period. Then consider comment quality, relevant reach and the campaign objective alongside the percentage.

Can a retired athlete still be a winter sports influencer?

Yes. Competitive status and influence are different. An athlete may remain relevant through projects, expertise, equipment work or a continuing connection with the sport. Verify that their current content fits your interests or campaign, and describe their career status accurately.

How can I find smaller winter sports creators in the United States?

Start with a specific discipline and location, then explore resort tags, club pages, event participants, instructors and guides. Check whether the person publishes relevant original content and interacts with the community. Confirm current audience size and location before applying a label such as “micro-influencer.”